I’m Indira, the founder of MAÍDE! 🩶🪡
This all started while I was living overseas, navigating the constant shifts of my husband’s pro career. Through every new city, team, and jersey switch, Gameday was my constant! My way of finding community and showing up for those big career moments. I created this brand to make those days extra special, for you and your loved ones.
Since then, my life and this brand have both stepped into a beautiful new chapter. As a retired player WAG, life has definitely changed, and MAÍDE has naturally evolved right along with us, growing far beyond just traditional gameday apparel.
My hands-on obsession with making began just last summer when I first picked up a needle and thread. I started embroidering as a creative outlet, but quickly grew to love it. What began as a personal hobby quickly blossomed into something much bigger than I ever anticipated.
That vision has since grown into a passion for all things custom. Through The STITCHMAÍDE Bar, I’m able to bring that love to life with live embroidery, creating one-of-a-kind pieces in real time at events, pop-ups, and celebrations of all kinds.
We are now creating custom magic for every meaningful moment in your life, both big or small!
Looking back at how fast things have changed since my very first stitch last summer, my heart is incredibly full. I am so deeply grateful for everyone who has supported me, trusted me with your custom designs, and truly allowed me to grow as a business owner and creator.
If you’ve been here from the start, thank you! I’m so grateful to have you along for this journey and can’t wait to share all that’s to come!